The bidding technique can be used here. This is a chance to compete with others and be in the better position. At the end, to end up
on the top page is most likely to occur. Do not get this wrong because it is not restricted to that. Google AdWords has included other factors such as Quality Score too.
The quality score would always depend on the keywords selected. In our company, we have the whole team who can work on such keywords. While there might be a need for information, we can always do better than any other provider out there.